What is a URL Shortener?

October 29, 2021
U-RL.LI
U-RL.LI
U-RL.LI
U-RL.LI
3 mins read

A URL shortener, also known as a link shortener, seems like a simple tool, but it is a service that can have a dramatic impact on your marketing efforts.

Link shorteners work by transforming any long URL into a shorter, more readable link. When a user clicks the shortened version, they’re automatically forwarded to the destination URL.

Think of a short URL as a more descriptive and memorable nickname for your long webpage address. You can, for example, use a short URL like u-rl.li/CelebrateBirthday so people will have a good idea about where your link will lead before they click it.

If you’re contributing content to the online world, you need a URL shortener.

Make your URLs stand out with our easy to use free link shortener above.

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